Cake Editorial
The Approach
Our focus was to design visuals which would further the story’s intent, sometimes literally, while other times using abstract art to visually stimulate the reader. The outcomes were received very well, as we saw spikes that tripled reading durations and overall time spent on these pages.
The Opportunity
The marketing director at CAKE wanted a branded editorial experience, leveraging the existing color pallette, while creating something fresh and contemporary to increase “page stickiness” within the digital consumer tracking market.
Lessons Learned
When you have clear goals and communication between customers and service providers, your outcomes are much more predictable and much more likely to succeed. By watching what articles gained the most traction, we found areas where we could specialize the content even further in order to gain more audience traction and even generate leads.
The Editorial Process
It was great working with CAKE’s marketing team because they always had a vision and direction for what they wanted to communicate. This made assembling the imagery much easier, but they culturally left the possibility for great ideas to be wide open.
Final Thoughts
We welcome the thought of working with CAKE again. Whenever they need a pair of fresh, creative eyes - we will be ready to help them on their next project. The relationship and chemistry were key to the success of this work.