JogBeat Promotional Website
The Approach
Time was dedicated to uncovering the motivations, aspirations and goals of the Sound Radix team for this project, as well as the users. After gathering requirements, planning began and a proposal was quickly accepted — once a creative direction was communicated.
The Opportunity
The business owners at Sound Radix approached me to help them design and build a website for their new application at called “JogBeat”, which helps runners pick music that moves to the beat of their running (leveraging beats-per-minute, or “BPM” for short).
The goal was to articulate that this app helps you run better.
Helping potential users understand how an app works should help give them get a lift in conversions / app installs
I proposed integrating a social component to increase visibility across the web, giving visitors social proof of the app’s value
The client wanted to integrate a QR component to help speed up installations
I encouraged the client to include an FAQ so users “on the fence” could address any personal issues
Lessons Learned
Since Sound Radix resides in Israel, solid communication over email and voice was important. Scheduling calls helped cover more detailed parts of the project, while email helped us move forward seamlessly with design, writing and annotations. Enterprise file sharing was also used to keep files up to date ready for production. We were early adopters of Dropbox.
The Design Process
Drafts of the original design and copy were developed until the client was happy with the core direction. Soon after, high fidelity files were produced and reviewed. The client was providing their own production services which meant delivering highly annotated files, along with the original creative and writing, became key.
Final Thoughts
Working with a company in a different country (and timezone) was challenging, but due to our diligence and communication strategy, everything moved smoothly without any issues, and the client was very happy with the outcome.