Augmented Reality for Urban Decay
The Approach
I started with an in depth inquiry of exactly what they were trying to achieve for this pitch. They needed some conceptual graphics to gauge the interest to Urban Decay, and would present the designs to them in person. After the requirements were clarified, I quickly started working on the imagery to produce the results seen below.
The Opportunity
FamCom inc. is a successful software company that created bespoke solutions to many businesses in internationally. They approached me looking for some concepts in which a custom app could be designed to showcase “virtual makeup” using augmented reality, leveraging the phone’s camera to digitally paint makeup onto users in real time.
App Concept to for “Virtual Makeup”
Lessons Learned
Even though the clients needed the work immediately, and it hinged upon the sale of a sizable project, we were able to go through extra lengths to produce high quality visuals, as well as envisioning a great user experience due to quick communications and approvals. Though Urban Decay wasn’t ready to build out this app yet, it gave them a glimpse in what was possible in the future, and that they could count on FamCom for projects like these.
The Design Process
The design process consisted of wire-framing/blocking out the portions of the design and exploring which controls would be effective. This was quickly followed up with high fidelity work so FamCom inc. could present these designs to the stakeholders at Urban Decay under a tight deadline. The concept and designs were received very well.
Final Thoughts
I’d look forward to doing more conceptual (as well as enterprise level) work for FamCom inc. Their CEO Karm Khama is a great leader who is driven, flexible and seeks out great opportunities. We’ve developed a deep bond and have worked on handful of good projects together.