Cloud Cover Music Landing Pages
The Approach
After speaking with a variety of individuals at the company and putting effort into understanding their value proposition and pain points, we started iterating through the solutions seen below. We wanted to create images there visually arresting and tapped into the outcomes of great commercial music at retail locations.
The Opportunity
Cloud Cover Music requested a new approach to their existing landing pages, looking for creative strategy that really reflected their love of music streaming. They also craved to produce a more contemporary version of their company online, competing with the likes of Sound Track Your Brand (previously Spotify Business) and the like.
Landing Page Options for Cloud Cover Music Lead Generation
This was created to target an entrepreneurial female audience…
This was created to target an entrepreneurial male audience…
Final Design Chosen Below
The design above is what was chosen for the first iteration as their desktop landing page solution.
Tablet format.
Mobile format (iPhone optimized)
Lessons Learned
We learned a lot from looking at what their competitors were doing, breaking down their strategies and documenting them. We ultimately took the best ideas from a variety of sources, and dramatically improved signs-up and lead generation based on this new approach.
The Design Process
The design process was simple and straightforward. We asked a lot of good questions, did some competitive analysis and produced designs with best practices baked in. Though the design work was visually exciting, we were most proud of the writing we produced that went into these pieces.
Final Thoughts
Working with Cloud Cover Music was really great. They are a smart group of folks working a really good segment of the music market. We look forward to serving them in the future.