Ketoship Homepage Concept
The Approach
I wanted to keep the design very light, open and clean — echoing the brand’s ethos and goals. I also made the food the focal point of the page as it was the most integral part of the company’s success.
The Opportunity
I was approached to render a new website design for Ketoship, a company focused on using ketosis to help their customer become healthier while losing weight.
Lessons Learned
The design was received very well, as the design echoed strong parallels with company goals. Though the company didn’t pursue this design at the time, it was a great piece and fun to produce. The founders will always have this as an option to move forward with later. Making the “food” the star of the page is what makes diet regimens work.
The Design Process
This process was expedited, since I was providing the first pass at this brand and website — to see if the fit was accurate for both groups to work together. Even with the pressure of limited time, I was able to produce a design that simple, clean and spoke greatly to the founders.
Final Thoughts
When creating a lifestyle brand, whether it’s about food, exercise or building communities — design and photography play massive roles in how the customers perceive value. The more you put into understanding what your customers are seeking, the more traction you get in your market(s).